2025-11-18 · Rina Cho
Why badge scans stall after industrial shows
Most teams blame the CRM. The quieter issue is missing context captured at the booth edge.
eventsoperationscrm
Field notes
Essays for quiet post-show weeks
Longer reads than a brochure, shorter than a textbook. Each piece ties back to programs we actually teach.
2026-01-07 · Jonah Park
A calmer inbox after Hannover week
Sequencing matters more than volume when technical buyers reply slowly.
emailcadence
2026-02-22 · Mika Alvarez
Designing a handoff packet that engineers actually open
PDFs are fine. Context is better. Structure beats decoration.
salesalignment
2026-03-14 · Hana Sorell
Teaching distributors your nurture vocabulary
Partners sell your line with their voice. Alignment beats control.
channelstraining
2026-04-02 · Sora Kim
Retro prompts that do not blame the booth crew
Post-show retros fail when they become scoreboards. Try prompts that reward specificity.
cultureevents