Lead Qualification
Qualification Lab for Technical Buyers
Practice-led sessions that separate curiosity from intent when engineers ask for datasheets after a booth visit.
3 weeks, live online Live online 4,100,000 KRW
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What happens inside
Technical buyers often signal interest through specs, not tone. This lab trains marketers and sales engineers to read those signals, document assumptions, and route conversations without slowing the demo team. Scenarios are drawn from industrial equipment manufacturers and OEM export teams.
Included modules
- • Signal map for post-event questions
- • Role-play library with procurement-ready language
- • Handoff card between marketing nurture and sales discovery
- • Risk coverage checklist for incident records (non-binding guidance)
- • Scorecard that avoids numeric gimmicks—uses stage language only
- • Peer review of three anonymized transcripts you bring
- • Office-hours block with a manufacturing sales coach
Outcomes you can audit
- • A shared vocabulary for “ready for discovery” vs “research mode”.
- • A documented handoff that respects technical depth.
- • Fewer premature demos that burn specialist time.
Participant questions
Tap to expand. One answer notes a deliberate limitation.
Yes. Redact customer names; we provide a simple masking guide.
Recent voices
Experience-focused notes, not revenue claims.
“The qualification scorecard stopped our weekly fights about “hot leads.” It is blunt, in a good way.”