Trade Show Follow-Up
Exhibitor Messaging Audit Intensive
A messaging audit that aligns booth copy, scan-to-email copy, and first follow-up so nothing contradicts the floor story.
1 week, hybrid Hybrid cohort 2,800,000 KRW
Schedule a call about this program
What happens inside
Teams often promise one story on the stand and another in email. This intensive reviews booth language, badge-scan auto replies, and first human follow-up. Output is a redlined set of copy blocks plus a rehearsal for booth staff.
Included modules
- • Voice and tone matrix for technical vs economic buyers
- • Booth script cards
- • Scan-to-email alignment review
- • First-touch email rewrite with rationale
- • Policy links checklist for claims you can support
- • Rehearsal session with facilitator notes
- • Follow-up playbook workshop integration
Outcomes you can audit
- • Aligned copy across booth, scan, and first email.
- • A rehearsal recording for internal onboarding.
- • Clear list of claims to avoid without evidence.
Participant questions
Tap to expand. One answer notes a deliberate limitation.
Optional onsite day in Greater Seoul; otherwise remote review with video walkthrough.
Recent voices
Experience-focused notes, not revenue claims.
“The voice matrix exposed contradictions between our datasheets and booth banners. Painful, useful.”